A web banner is a type of graphic advertisement that is placed on a website. Its purpose is to attract and encourage the recipient to read the message, i.e. the advertisement. Clicking on the banner takes the customer to the promoted page, for example, to a given product category or to a specific commodity. How to create banners that sell? Which banners are most often clicked on? What are good and bad practices for creating banners? You will find out in the article below.
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