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How to increase Booking.com bookings with mobile rates discount?
On Booking.com, nearly 59% of bookings are made from mobile devices. Offering a special price to travelers who choose to search for accommodations via cell phone or tablet increases the click-through rate in search results - by as much as 3% on average. Learn more about Booking.com's mobile device discount and how to integrate this data in conjunction with IdoBooking's channel manager.
How does the discount for mobile devices work?
Applying the promotion for bookings made via mobile devices on Booking.com is able to increase the number of bookings from this source by as much as 22%. This is a tremendous opportunity to capitalize on the growing year-on-year trend of using smartphones and tablets in daily shopping and travel planning, to increase revenue.
The discount is activated on the extranet under Promotional offers and then Mobile price. Once activated, it is available exclusively for customers wishing to book from a smartphone or tablet.
The minimum discount to be offered to travelers is 10%. The promotion is available at all times for all price plans and rooms. Importantly, it combines with all other set discounts, except for those dedicated to selected countries and the limited-time offer. Because of this, before activating it, it is necessary to verify all the promotions that have been entered so far, so that the price for accommodation does not ultimately turn out to be unprofitable for the property owner.
Mobile discounts can be turned on and off at any time. In addition, you can choose any 30 days in which the promotion will not be active.
Setting up Booking.com discounts vs. IdoBooking integration
The IdoBooking booking system has been continuously decorated with Booking.com Premier Connectivity Partner status since 2019, dedicated to the world's top channel managers. As such, launching an integration with the IdoBooking booking system guarantees the ability to use virtually all currently available tools related to data exchange with Booking.com. In the case of a mobile discount, it is set up on the extranet, while the booking itself will be received with the correct price by the IdoBooking system.
Most of the available promotions are set up on the Booking.com side, while the IdoBooking booking system is responsible for sending basic nightly rates. The exception to this is discounts on length of stay, which, when assigned to pricing plans entered in IdoBooking, will be sent to Booking.com's extranet.
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